Good Money Week: Is ethical investing about to go mainstream?

Ryan Lightfoot-Aminoff 02/10/2019 in Sustainable investing

5 October 2019 marks the start of ‘Good Money Week‘, an annual campaign designed to raise awareness of sustainable and ethical options when it comes to bank accounts, pensions, savings and investments. And perhaps this year, more than any other, people will take action.

From taking our own coffee mugs to Starbucks, to recycling more of our household waste and using bags-for-life, most of us are making more ethical and sustainable choices as consumers. But when it comes to our investments, we’ve been remarkably reticent. Although ethical funds have been available for three decades now, funds under management represent a share of just 1.6% of the industry total*.

Four reasons ethical investing may be about to go mainstream

There are a number of reasons why investors may decide to take action today – here are four:

1. Consumer momentum is building

From David Attenborough’s Blue Planet II to Greta Thunberg’s school climate strikes and speech at the UN Climate Action Summit, there is no denying that public awareness of climate change and pollution are increasing. Not only this, but public tolerance of bad corporate practice, maltreatment of employees and communities, and many other environmental, social and governance (ESG) issues is lower today than it has arguably ever been in the past. As the public and the consumer start to demand more from companies and governments, practice is starting to change.

2. Investor attitudes are changing

While common consensus is that millennials are driving demand for sustainable investments, a recent study by Schroders* has found that Generation X are equally – if not more – motivated to invest sustainably. 61% of Generation X (38-50 year olds) said they always consider sustainability factors when selecting an investment product, compared with 59% of millennials (18-37 year olds). Almost two-thirds of Generation X investors also agreed that all investment funds should consider sustainability factors and not just those designed as sustainable investment funds.

3. Underlying data trends strong

While 1.6% of all UK funds under management may not seem much, net retail inflows into ethical funds are on the up. In July they were £248 million** – a 50% increase on this time last year – and beating all other assets bar fixed income and mixed assets. Looking more widely, more and more pension funds in particular are integrating ESG into their strategies. According to EdenTree, ESG funds under management in the UK now total over £1.2 trillion. In addition, 46% of wholesale fund selectors across Europe now consider ESG factors for every one of their portfolios***.

4. More take up, more choice

All of these factors mean that more and more fund management companies are offering sustainable investment choices and are starting to incorporate ESG factors into their core investment processes. Professional investors are seeing that good practices generally result in good long-term investments. While there is a danger that some are simply ‘me too’ offerings, there are an increasing number of excellent ethical and sustainable funds from which investors can choose, that are generating excellent returns without sacrificing principles or our planet.

Elite Rated funds which make money AND make a difference

At FundCalibre, we’ve been Rating ethical funds for a number of years. Eight funds have an Elite Rating, with another recently launched fund on our Radar. These funds are:

ASI UK Ethical Equity

This fund encapsulates the best ideas from the experienced team at Aberdeen Standard Investments, which manager Lesley Duncan uses alongside a ‘no compromises’ ethical screening.

BMO Responsible Global Equity

This global fund has a focus on sustainability. Its managers have the help of an independent sustainability team to ensure standards are maintained and backed-up by strong engagement.

EdenTree Amity UK

EdenTree are pioneers of responsible investing and offer even the most discerning client a justifiable investment opportunity. This is one of the oldest funds in its field.

Liontrust Monthly Income Bond

This fund produces a monthly income by investing mainly in corporate bonds and some government bonds. The managers assess key environmental, social and governance factors of each company.

Pictet Global Environment Opportunities

All companies within this portfolio must operate ‘within a safe operating space’ for each of nine environmental challenges and actively contribute to solving environmental challenges.

Rathbone Ethical Bond

This investment grade bond fund has a high income target and ethical exclusions are simple: no mining, arms, gambling, pornography, animal testing, nuclear power, alcohol or tobacco.

Rathbone Global Sustainability

This global equity fund excludes companies involved in many things including alcohol, animal testing and armaments, and each holding will also have to have at least one positive ESG attribute.

Kames Ethical Cautious Managed

This fund is basically a combination of two successful funds from the Kames ethical desk: the UK Ethical equity fund run by Audrey Ryan and the Ethical Corporate Bond fund run by Iain Buckle.

Stewart Investors Asia Pacific Sustainability

This fund looks for quality, long-term growth companies and uses a pragmatic and sensible approach, ensuring company management are responsible and conscientious.


*Source: Schroders, April 2019, online survey of 25,743 people who invest from 32 locations around the globe. Research conducted by Research Plus Ltd.
**Source: Investment Association, 5 September 2019
***Source: Last Word Research, Q4 2018.

This article is provided for information only. The views of the author and any people quoted are their own and do not constitute financial advice. The content is not intended to be a personal recommendation to buy or sell any fund or trust, or to adopt a particular investment strategy. However, the knowledge that professional analysts have analysed a fund or trust in depth before assigning them a rating can be a valuable additional filter for anyone looking to make their own decisions.Past performance is not a reliable guide to future returns. Market and exchange-rate movements may cause the value of investments to go down as well as up. Yields will fluctuate and so income from investments is variable and not guaranteed. You may not get back the amount originally invested. Tax treatment depends of your individual circumstances and may be subject to change in the future. If you are unsure about the suitability of any investment you should seek professional advice.Whilst FundCalibre provides product information, guidance and fund research we cannot know which of these products or funds, if any, are suitable for your particular circumstances and must leave that judgement to you. Before you make any investment decision, make sure you’re comfortable and fully understand the risks. Further information can be found on Elite Rated funds by simply clicking on the name highlighted in the article.