38. From Xbox to plastics, data privacy to executive pay

Global brands are plentiful, but which ones are any good as investments? Laura Bottega, lead portfolio specialist, talks to us about finding the best companies and brands for the Morgan Stanley Global Brands fund. She talks about Xbox and gaming and the changing face of Microsoft’s competitors, as well as engaging with companies on data privacy, plastics and executive pay.
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The team behind Morgan Stanley Global Brands looks for quality companies from around the world, with intangibles assets like strong network benefits and brands, or licenses and permits that can provide an advantage over competitors. They will also look for companies benefiting from economies of scale and leading market distribution.

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The views of the author and any people interviewed are their own and do not constitute financial advice. However the knowledge that professional analysts have analysed a fund or trust in depth before assigning them a rating can be a valuable additional filter for anyone looking to make their own decisions. Before you make any investment decision make sure you’re comfortable and fully understand the risks. If you invest in fund or trust make sure you know what specific risks they’re exposed to. Past performance is not a reliable guide to future returns. Remember all investments can fall in value as well as rise, so you could make a loss.

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