38. From Xbox to plastics, data privacy to executive pay

Global brands are plentiful, but which ones are any good as investments? Laura Bottega, lead portfolio specialist, talks to us about finding the best companies and brands for the Morgan Stanley Global Brands fund. She talks about Xbox and gaming and the changing face of Microsoft’s competitors, as well as engaging with companies on data privacy, plastics and executive pay.

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The team behind Morgan Stanley Global Brands looks for quality companies from around the world, with intangibles assets like strong network benefits and brands, or licenses and permits that can provide an advantage over competitors. They will also look for companies benefiting from economies of scale and leading market distribution.

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