ISA investing in uncertain times: the 15 most-viewed funds on FundCalibre this tax year

The new tax year has kicked off with a bang — and a heavy dose of market volatility. 

Investors have had to stomach sharp falls in stock markets, headlines brimming with economic uncertainty, and more than a little noise about what might happen next. But here’s the thing: we’ve been here before.

Market corrections and periods of heightened volatility are not unusual. They’re part and parcel of investing. As uncomfortable as they are in the moment, these swings are the price investors pay for the potential of higher long-term returns.

Staying focused

It’s worth reminding ourselves that investing is not about the next week, the next month, or even the next year. It’s about the long-term. The media might thrive on dramatic headlines, but moments like this can offer opportunity, not just risk.

It’s incredibly tempting to hit the panic button when prices fall — but selling during downturns can be a very expensive mistake. By contrast, those who stay invested (or even lean into the fear and invest more) often come out ahead over time.

Is now a good time to invest?

There’s no crystal ball when it comes to short-term market movements. But history tells us one thing: markets tend to rise over the long term. And at today’s valuations, there’s a strong case that this could be a good entry point for long-term investors.

One of the most common investing mistakes? Waiting until markets have already bounced back before putting money to work. In doing so, investors often end up buying high and missing out on gains that come from getting in during the dip.

With that in mind, we had a look at which funds have been the most popular among FundCalibre visitors during the most recent ISA period.

Most popular funds and trusts this ISA season

The top 15 is a diverse list, although the majority comprises of global equity funds, including the most popular fund over the past nine weeks, GQG Partners Global Equity*. This is a concentrated portfolio of quality companies with strong growth qualities. 

Despite the improving outlook and new opportunities in bonds only two fixed income products feature in our top 15. However, we’re happy to see renewed interest in UK equity funds with four featuring on our list, including two UK equity income funds. 

Top 15 viewed funds and trusts*

1. GQG Partners Global Equity
2. Fidelity Global Dividend
3. Artemis Income
4. The City of London Investment Trust
5. Jupiter Gold & Silver
6. Fidelity Special Values
7. Nutshell Growth
8. Artemis US Smaller Companies
9. Guinness Global Equity Income
10. Morgan Stanley Global Brands
11. Orbis Global Balanced 
12. Man Dynamic Income
13. Artemis UK Select
14. Man High Yield Opportunities
15. BlackRock Global Unconstrained Equity

Stay calm, stay invested

Whether you’re looking for income, long-term growth, diversification, or even defensive plays, this list shows there’s no one-size-fits-all approach to investing. It’s also a sign that, despite the headlines, investors are still putting their ISAs to good use — and doing it with long-term thinking in mind. So if you’re wondering whether now is the right time to invest, remember this: timing the market is hard. But time in the market? That’s where the real magic happens.

*Source: Google analytics, FundCalibre 1 February to 5 April 2025